About Us

Our origins

Our company name dates back to the youth of founder and CEO, Marc Bensadoun. As a young man, Marc, his father and brother built a log cabin on a mountaintop property nearby a crossroads called Newfield. When he later graduated with his Ph.D. from University of California, Berkeley he was at another crossroad and decided to start his own company. Marc saw a tremendous opportunity as digital networks were rolled out across the United States in the 1990s. Newfield began operations in 1995 as an RF services company, supporting numerous wireless operators with network optimization, RF model calibration, path loss measurement and the development of engineering design processes.

Since our inception, we’ve always sought to improve existing network planning and optimization. In 2000, Newfield Wireless expanded and began development of a suite of software applications to augment the company’s consulting services. We continue to hire the best and brightest, challenge the status quo and partner with our customers, to provide strategic services and products that significantly enhance their network and their subscriber experiences.